Get your branding right and you’re laughing. Get it wrong, well it could be very bad news for business.
Here are some of our top tips when considering Brand Design.
1. Who, What, Why, Where and How.
In other words your target market. Who are your customers? Where are they and what are you offering them. How do you intend getting them to choose your business? Know your market.
2. Suitability of Brand Choice.
How do you want to be perceived by your customers? Are you vibrant, of the moment, funky and fresh? Or is your business more traditional and needs to be seen as classic, conservative even. Firstly, you need to know your Company’s Persona, then brand accordingly. If you don’t know who you are, how can you expect your customers to relate to, or have loyalty to your brand.
3. Don’t Deviate!
You’ve put a lot of effort into getting the Brand correct so use it! Don’t dilute it’s impact by ‘phasing in’ or combining brands. Be brave and consistent, it will pay off.
4. Use Your Logo Everywhere!
Your logo applied at every opportunity is the most effective way to gain brand recognition and establish loyalty. This can really help build a ‘brand relationship’ with your customers. Don’t leave anything unbranded, put it on business cards, letterheads and envelopes, website, blog, twitter page and Facebook page, emails, Invoices, signage, clothing… I could go on.
5. Value for Money.
A cheap logo will always look cheap, so unless that’s your intention, invest well. Remember your logo is the major part of the brand and as such, says so much about you, so get it right. A DIY job is definitely not the way to go. Would you wear a suit to a meeting that you had made yourself? Probably not, so approach your logo design and branding in the same way.
We hope you find these tips useful and of course we are always available to discuss re-branding or new brands with you. So just give us a call 01785 246 472.